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Offered By: IBMSkillsNetwork

Customer Clustering with KMeans to Boost Business Strategy

Leverage the KMeans algorithm to unlock valuable customer insights and enhance your business strategy. In just 30 minutes, discover the art of data clustering and gain the skills to effectively group customer data for targeted marketing, personalized recommendations, and improved customer segmentation.

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Guided Project

Machine Learning

762 Enrolled
4.7
(201 Reviews)

At a Glance

Leverage the KMeans algorithm to unlock valuable customer insights and enhance your business strategy. In just 30 minutes, discover the art of data clustering and gain the skills to effectively group customer data for targeted marketing, personalized recommendations, and improved customer segmentation.

Clustering is a fundamental technique that allows you to uncover hidden patterns and gain actionable insights from data. In this project, we will dive deep into the world of customer clustering using the powerful KMeans algorithm. Throughout this hands-on experience, you will work with real-world datasets, including a modified version of the Wholesale customers dataset and the Seeds dataset. By the end of this lab, you will have a solid grasp of creating a robust clustering model using KMeans. 

A Look at the Project Ahead

Tell your audience what they can expect to learn. Better yet, tell them what they will be able to do as a result of completing your project:
  • load and manipulate data using Pandas
  • Implement KMeans clustering techniques
  • Plot cluster centers for meaningful analysis

What You'll Need

Ignite your machine learning journey with just 30 minutes of focused dedication! This beginner-friendly project requires minimal preparation, allowing you to dive right into the captivating world of machine learning. Thanks to the IBM Skills Network Labs environment, you'll enjoy a hassle-free setup with pre-installed tools, guaranteeing a seamless experience.

Estimated Effort

30 Minutes

Level

Beginner

Skills You Will Learn

Artificial Intelligence, Data Science, Machine Learning, Pandas, Python

Language

English

Course Code

GPXX0MYYEN

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