Offered By: IBM
Market Basket Analysis for Marketing
This lab is dedicated to performing the market basket analysis based on the dataset which belongs to "The Bread Basket", a bakery located in Edinburgh. The dataset has 20507 entries, over 9000 transactions, and 4 columns.
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Artificial Intelligence
66 EnrolledAt a Glance
This lab is dedicated to performing the market basket analysis based on the dataset which belongs to "The Bread Basket", a bakery located in Edinburgh. The dataset has 20507 entries, over 9000 transactions, and 4 columns.
This basket can be used for planning marketing campaigns. It can be used to create recommendations for shopping, product range, placement on supermarket shelves or making promotional offers.
What you will learn
Estimated Effort
2 hours
Level
Advanced
Industries
Marketing
Skills You Will Learn
Data Science, Machine Learning, Artificial Intelligence
Language
English