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Offered By: IBM

Market Basket Analysis for Marketing

This lab is dedicated to performing the market basket analysis based on the dataset which belongs to "The Bread Basket", a bakery located in Edinburgh. The dataset has 20507 entries, over 9000 transactions, and 4 columns.

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Guided Project

Artificial Intelligence

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At a Glance

This lab is dedicated to performing the market basket analysis based on the dataset which belongs to "The Bread Basket", a bakery located in Edinburgh. The dataset has 20507 entries, over 9000 transactions, and 4 columns.

All modern companies, including online stores, analyze customer transactions and use them to form a market basket.  This is a set of popular products that are bought together. 

This basket can be used for planning marketing campaigns.  It can be used to create recommendations for shopping, product range, placement on supermarket shelves or making promotional offers.

Market Basket Analysis is a powerful marketing tool for turning a huge number of customer transactions into simple, easy-to-visualize rules used to promote a product and build sales recommendations.

What you will learn

In this lab, we will learn to perform the analysis of the market basket using both classical methods of data visualization and the Apriori algorithm, standard indicators, rules of association, aggregation and pruning. We will also learn how to visualize associative rules in the form of a dynamic graph.


Estimated Effort

2 Hours

Level

Advanced

Industries

Marketing

Skills You Will Learn

Artificial Intelligence, Data Science, Machine Learning

Language

English

Course Code

GPXX0R8UEN

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