Offered By: IBM
Advanced Machine Learning Analysis for Marketing
This lab is dedicated to learnig the Advanced Machine Learning methods for analysis of Retail based on 3 years sales data for 45 stores located in different regions - each store contains a number of departments.
Continue readingGuided Project
Artificial Intelligence
541 EnrolledAt a Glance
This lab is dedicated to learnig the Advanced Machine Learning methods for analysis of Retail based on 3 years sales data for 45 stores located in different regions - each store contains a number of departments.
- predict the department-wide sales for each store;
- model the effects of markdowns on holiday weeks;
- provide marketing recommended actions based on the insights drawn, with prioritization placed on largest business impact.
What you will learn
- Download a DataSet from *.csv files
- Merge DataSets
- Make autocorrelation analisys
- Transform DataSet accordingly Lag shift
- Apply basic and advanced methods of machine learning such a: Linear regression, Back-Propagation and Reccurent Neural Networks
- Calculate accuracy of models
- Make forecasting
- Calculate and analyze sensitivity of models
Estimated Effort
2 Hours
Level
Expert
Industries
Marketing
Skills You Will Learn
Artificial Intelligence, Data Science, Machine Learning
Language
English
Course Code
GPXX0JKFEN